As the Brand Director and Graphic Designer of Of Threads, I have combined creative vision with strategic leadership to develop a culturally resonant brand that celebrates the duality of Mexican-American identity. My approach integrates thoughtful branding, impactful graphic design, and measurable growth strategies to create a platform that uplifts underrepresented voices and connects deeply with diverse audiences. From conceptualizing visual identities to delivering immersive experiences, my work reflects a commitment to both creative excellence and tangible results.
Services Provided
Art Direction
Strategy
Social Media
Graphic Design
Illustration
When shaping the identity for Of Threads, I aimed to create a brand that bridges the ancient and modern, personal and collective. Drawing on ancestral influences like geometric patterns, earthy textures, and cultural symbolism, I crafted a visual language that honors our heritage while embracing the future. For me, it’s about more than design—it’s about creating meaningful connections and celebrating the shared experience of navigating dual identities.
